The brand
Our story
Tomorrow is prepared today…
Born in Fontainebleau at the end of 2017, Bleausard® is an eco-responsible brand of lifestyle clothing and climbing equipment. Resolutely focused on the world of bouldering, with climbing in Bleau as its DNA and the values attached to it, the brand aims to be an eco-friendly alternative designed in France, and produced as close as possible.
This adventure is the result of reflection on the world of climbing and practice in a natural environment, particularly in the Fontainebleau forest. Today we believe that this reflection should apply more generally to all outdoor sports. Nature is our playground, to take care of us.
Today more than ever it is important to fight against unbridled consumption of products that have a significant impact on our planet.
there is no planet b.
Today, Bleausard® is diversifying by developing a complete range of climbing clothing and equipment! All supported by a certain ethic, ecological values, and a stated desire for the locality of the design and manufacturing of future products!
the gears are on their way!
Since Spring 2019, all our collections have been made from organic cotton, recycled polyester and other organic or recycled fibers! The first step in our commitment, this gesture allows us to get closer to our objective.
New trend ?
Today it is our duty to reinvent ourselves. The economic model on which we built our economy does not correspond to the reality in which we must operate. It is up to us today to give back to nature and life what they have been able to give us.
Consume less and more qualitatively. This is a leitmotif to be adopted without delay. What's the point of buying 10 different t-shirts every year?
Repair, then tadaaa, it's brand new! We can no longer throw things away. What if we learned to repair where we used to buy back?
For us, Bleau is above all a passion and a spirit that we try to convey through our products. In the near future we also intend to commit our brand more than ever to the transmission of good climber practices, particularly through our t-shirts and sweatshirts. This also revolves around the launch of our Eco’Pof™, composed of 100% extra-fine rosin powder, made from natural pine resin.
We believe that the boulders of Fontainebleau and the practice of climbing there, which are a reference in the world of climbing, deserve more attention.
We believe that the boulders of Fontainebleau and the practice of climbing there, which are a reference in the world of climbing, deserve more attention.
Back to the origin…
Aymeric Monin
Founder
Born in Fontainebleau to climbing parents, it was quite natural that I discovered climbing on the boulders of this forest with a thousand faces. One thing led to another and I came to want to explore other facets of this all-consuming passion. Thus came to me the love of long routes and mountain climbs. Wishing to be able to give back to this environment what it gave me throughout my childhood, I began this Bleausarde adventure at the end of 2017.